Drs. Winslow and Erb operate under the philosophy of treating others the way they would like to be treated – a credo that offers highly personalized care at affordable rates, with your convenience in mind. By focusing on the “3 C’s” (care, cost, and convenience) the Florida Institute for Reproductive Medicine (FIRM) has become the largest provider of infertility care in North Florida/South Georgia. In 2005 we were named one of the top ten infertility programs in the nation by Child Magazine. Our program has been featured on NBC, CBS, BBC News and the Today Show as well as People, Self, Pink, Conceive, Child, and Woman magazines.